Do you want to start pushing ads to different ad networks but aren't sure which one to choose? Outbrain, Revcontent, Taboola, Yahoo, and Content.ad all have different interfaces and different ways to help you target specific audiences.
If you want to know how to maximize your reach and have your ads exposed to the audiences for the best ROI, you may want to try all of them, but need to know how each ad network targets their audience and utilize them. We have a few tips on how to structure your campaigns and the ways each ad network can help you reach the people you want.
Use a Universal Campaign Naming Convention to make sorting through campaigns simple. It allows you to look through Brax at all your campaigns between the different ad networks and see which ones are working to enable you to optimize your campaigns.
site-platform-geo-campaign-source-number
Example: forbes-desk-us-marketing-ob1
We advise everyone to start their campaigns at the beginning of the month. Usually creating campaigns on the first of every month or the first business day of the month.
It's also good to end campaigns on the last day of each month.
Outbrain is one of the few ad networks that allows you to set the CPC at the ad level. You can set your campaigns budgets on daily, monthly, or overall campaign levels.
Log in to Brax with your username and password and click New Campaigns then select the ad network.
Revcontent has different types of targeting beyond Geos and Devices. You can target specific niche publishers to have your ads appear only those publishers. Some categories they've placed things in are:
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In Brax, you can choose to include or exclude specific publishers and countries. They also allow you to target specific mobile devices like iOS, Windows, or Android phones.
They also allow you to target specific mobile devices like iOS, Windows, or Android phones. You can even add specific languages of publishers where your ads will appear. Because nothing is worse than having an ad show up for someone who can't read or speak it.
Log in to Brax with your username and password and click New Campaigns then select the ad network.
Taboola allows you to brand your ads.
Log in to Brax with your username and password and click New Campaigns then select the ad network.
Yahoo is one of the few ad networks that allow you to target specific users based on their age range and gender. Have an ad that might only work for millennials, or a product that would only benefit women? You may want to push hard on Yahoo to funnel your ads to the right people.
Like Revcontent, Yahoo can also help you target specific audiences based on their interests:
Books and Literature, Movies, Music, Television
Auto Parts, Convertible, Coupe, Electric and Hybrid, Hatchback, Luxury, MiniVan, Motorcycles, SUV, Sedan, Trucks and Accessories, Used Autos, Wagon
Face and Body Care, Hair Care
Business Computing, Business Finance, Business Services, Human Resources, Industrial, Transportation and Logistics
Career Training, College, and University, Continuing and Adult Education, K to 12 Education, Language Learning
Babies and Toddlers, Parenting School-Age Kids, Toys
Coffee and tea, Cooking and Recipes, Desserts, and Baking, Dining Out, Dining Out - Fast Food, Health and Lowfat Cooking
Chronic Pain, Dental Care, Exercise, Men's Health, Vision, Weight Loss, Women's Health
Arts and Crafts, Games (or Video Games)
Appliances, Cleaning, Gardening and Landscaping, Gifts, Home Repair, Home Theater, Interior Decorating, Remodeling, and Construction
Legal Issues, Politics and Commentary |
Financial Issues
Credit and Debt, Insurance, Investing, Mutual Funds, Retirement Planning, Tax Planning
Cats, Dogs
Buying and Selling Homes, Rentals
Contests and Freebies, Couponing
Dating, Marriage, Senior Living, Teens, Weddings
Action Sports, Auto Racing, Baseball, Basketball, Boxing, Fighting, Fishing, Fitness Sports, Football, Golf, Hunting Shooting, Ice Hockey, Martial Arts, Olympics, Outdoor Sports, Rugby, Sailing, Water Sports, World Soccer
Accessories, Clothing, Footwear, Jewelry
Antivirus Software, Cameras and Camcorders, Cell Phones, Computer Networking, Computer Peripherals, Digital Audio, Email, Engineering Enthusiasts, Graphics Software, Internet Technology, Network Security, PC Support, Portable Entertainment, Programming Languages, Social Media and Networking
Africa, Air Travel, Asia, Australia and New Zealand, Budget Travel, Bus and Rail, Business Travel, Canada |
Log in to Brax with your username and password and click New Campaigns then select the ad network.
Log in to Brax with your username and password and click New Campaigns then select the ad network.