If you’re interested in exploring native advertising for your business, you’ve probably come across a variety of platforms to choose from. Two of the most popular native advertising platforms are RevContent and Taboola—both of which help connect advertisers with relevant digital publications.
While both RevContent and Taboola offer accessible, efficient native advertising, each platform has its pros and cons. Below, we delve into an in-depth comparison of Revcontent vs. Taboola to help you choose the platform that suits you best.
Taboola was founded in 2007 as a native advertising platform that focused on tracking content consumption patterns. The company’s initial goal was to predict the content users would like before they even saw it. After three and a half years, the company had created their algorithmic predictive technology, EngageRank.
Today, Taboola has an excellent reputation and is used by a range of quality publications, including MSN, USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel.
Taboola uses widgets on publication websites to display targeted content to readers. It uses a CPC (cost-per-click) cost model.
Like Taboola, Revcontent gives publishers the chance to monetize their publication while providing advertisers with a way to drive targeted traffic to their sites. It’s a relatively new platform option that in the space of a few years has begun to compete with Taboola.
Using Revcontent’s advanced technology, advertisers can drive highly specific traffic to their content. Revcontent’s main motto is to put the user first.
Revcontent uses widget-based technology to provide online publications with specific, relevant ads. As an advertiser, your content will be displayed to engaged, targeted audiences based on their specific interests.
Advertisers use a CPC or a CPM (cost-per-thousand) model. With the optimization options, you can optimize for either clicks or for ROI.
In terms of the statistics, Taboola does tend to come out on top. As SimilarTech reports, Taboola has a far greater number of users as of 2020. Taboola has a monopoly when it comes to market share by top websites.
It also has more varied coverage across different verticals. In fact, Revcontent lags behind Taboola in every website category.
In terms of geographical relevance, Taboola, once again, comes out on top, leading Revcontent in every single country.
Of course, these statistics reflect the fact that Taboola has had a significant head start on Revcontent. To put it simply, they’ve been around longer. Nevertheless, Revcontent does have a lot going for it—and it’s growing fast. It’s frequently referred to as the “top growing native advertising network.”
Although, even if Taboola has more features and is larger, many have found a lot of success and profitability with Revcontent’s network, especially because their customer service (account reps) are very hands-on, helpful and fast in answering your questions. Also, remember, a smaller pond, means less fish to compete with.
The best advice we can give is to test, test and test some more. Try both networks for your campaigns, you won’t be disappointed.
Creating native ads can be a time-consuming, inefficient process—especially if you’re trying out using multiple platforms. At Brax, we make it simple. Our single dashboard system means you can create, optimize, and track your native ads in one place. We offer Taboola and Revcontent integrations, along with other popular platforms such as Outbrain, Content.ad, Yahoo! Gemini, and more.
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