Taboola is one of the world’s biggest native advertising platforms. With over a billion visitors every month, you want to make sure your ad stands out above the rest. Brax has made thousands of ads on Taboola and created an easy cheat sheet that will make creating ads pain-free to save you time and money.
Image Size | 600x500 pixels or 150x150 pixels |
Max Headline Characters | 60 characters |
Recommended Min. CPC Desktop | $0.05 |
Recommended Min. CPC Mobile | $0.04 |
Recommended Min. CPC Tablet | $0.03 |
Minimum Budget | $100 |
Location Targeting: | Country, Region |
Device Targeting | Desktop, Mobile, Tablet |
Maximum Ads Approved | 25 Ads Per Day / Per Account |
Annotations (Circles or Arrows Images) | No |
https://www.taboola.com/advertiser-help-center/advertiser-content-guidelines |
Tracking Token | Description |
{site} | Publisher site |
{title} | Ad title |
{thumbnail} | Image filename |
{platform} | Platform |
{campaign_id} | Campaign ID |
{campaign_item_id} | Campaign Item ID (Ad ID) |
{conversion_callback} | Conversion Callback |
Having your headline start with a number helps the headline to stand out. Remember headlines are worth 90% of the advertising dollar.
Often people jump at a chance to read about how we're being manipulated or deceived. Writing headlines that prove that we're being lied to or cheated are perfect for getting you to click.
People are mostly online to quickly gather information or learn something new. Many successful headlines that use the "how to" format but coming up with creative ways to present a "how to" will make your headline stand out of the crowd.
This rule can't always be used but if you can do it well, it works wonders. If you can get the reader to stop and wonder, and need to read the article to find out then your headling ad works.
Provide enough specific information to compel the readers to continue reading but don't give away all the content in the headline. Have some mystery to pique the reader's interest and have them click through to find out the answer.
The 93% of the most engaging posts have a creative spin on the image the headline is referring.
You might have a killer ad headline but if the image doesn't speak to the reader they may not be inclined to click through your ad. Using multiple ads and seeing which combination of ads and images work best to get the most out of your money.
People look at faces if facial expressions are used properly to evoke the emotion you want in your audience. Turning the face towards your product or call to action can attract enough attention to the reader so that they will click.