All posts by Mark Simon

Native Ads Optimization Process

By Mark Simon

This is a guide on a proven process to achieve success with advertising on native ad networks. It is based around getting each part of the ad experience journey optimized to maximize results. Get a head start on succeeding with your native…

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Taboola Ad Optimization Guide

By Mark Simon

This is a guide that focuses on data-driven optimization of Taboola campaigns.

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Outbrain Campaign Optimization Rules

By Mark Simon

Outbrain Optimization Rules to Limit Risk, Increase Upside

This is a guide that focuses on data-driven optimization of Outbrain campaigns.

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Revcontent Review: 5 Things Advertisers Need To Know

By Mark Simon

Are you looking for cheaper traffic that converts?

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Outbrain Competitors - The Good, Bad and Ugly

By Mark Simon

Want to expand your content promotion beyond Outbrain or Taboola?

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Native Advertising Examples 2017

By Mark Simon

Performance marketers want profitable campaigns from a new channel as quickly as possible. Several have figured out how to use content coupled with native advertising to drive sales. Here are five examples of companies acquiring new customers…

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Content Distribution Tools for 2018

By Mark Simon

This is a guest contribution by Disha Dinesh, she is a Content Writer at Godot Media.

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Native Advertising Optimization Guide

By Mark Simon

Native advertising optimization is a bit of a learning curve for both newcomers and experienced media buyers. This is a guide that focuses on specific optimization actions to take for slideshow content and CPA campaign performance. You should be…

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