Brax Product Update - August 2022

By Kevin Ho

Our team has been busy adding a number of new features to enhance Brax's platform in order to save you time and help you get better ROI from native ads.


Here's a breakdown of some of the new features that have been added to the platform:

  • Taboola custom audiences: Marketplace Audience Targeting (aka third-party audiences or audience segments) you can target audience segments collected by third-party data providers
    Screen Shot 2022-07-29 at 11.05.53 AM
  • Taboola segmentation by connection type: the ability to target users based on if they're on Wi-Fi or not
  • Taboola A/B testing end date: the ability to set up A/B tests with a predefined end date
  • Entered CPC for Outbrain: you are now able to use entered CPC instead of Optimized CPC in Outbrain campaigns (feature can be activated upon request)
  • Universal dynamic keyword insertioncity, region, and country can now be added using Brax's universal ads builder. Simply use Brax's shortcode, for instance, ${city}$ and Brax will match that with the dynamic keyword across different ad networks
    Screen Shot 2022-07-29 at 11.04.34 AM
  • New bid template: We have shared a bid template to make bid adjustments on Outbrain, Taboola, and Revcontent. This template makes it easier to make bid changes in bulk by uploading a file for the first time
  • New power editor filters: You can now filter which campaigns, accounts, and campaign statuses you want to export as a power editor file in order to reduce filesize and work on only the campaigns you want to
  • Rule enhancements: We implemented some restrictions to block the same rule starts running again if this hasn't finished running previously. This will reduce rule backlogs and will give more visibility on which rules are running and when
  • MDIG integration: the added ability to now track MGID ad spend inside of Brax as well as create campaigns, export reports, and run rules
  • Unsplash integration: now you can access thousands of stock photos directly inside of Brax's ad builder from Unsplash. That means Brax now has direct access to Pexels and Unsplash without having to leave Brax.

    Screen Shot 2022-07-29 at 11.00.52 AM

That's all for now! Our team is busy working on several other improvements to the platform which include:

  • Platform speed optimization
  • Facebook and Instagram integration
  • Yahoo DSP integration
  • New ads reporting dashboard with the ability to set a CPA target and track performance across multiple channels

Stay tuned for the next update! Feel free to book a demo to see any of the new features in action.