A successful native ad campaign begins with great content that’s engaging and relevant, and that promotes your brand in a way that reaches your ideal audience. But there’s so much more to running an effective native ad campaign.
Below, we’ll cover five ways that Brax can help optimize your native ad campaigns for more revenue.
You’ve created some amazing native ads, but are they relevant to your audience? Native ads don’t only function to get potential customers to click through to your site; a good native advertising campaign should also help promote your brand and build trust with your users.
Native ads are supposed to be non-disruptive and blend into the platform where they’re hosted. Irrelevant, out of place advertisements don’t have good conversion rates, and they can turn users away from your brand. Relevant content leads to conversions and customer loyalty.
The most successful native ad campaigns use multiple ads across several different advertising platforms. Why? Eventually, users get used to the default ad positioning and creatives on a website, leading to a lower clickthrough rate (CTR).
Making use of a variety of native ad networks is one of the best ways to enhance your audience engagement—users are more likely to pay attention to newer ads that are relevant to them. Rotating ads allows you to keep bringing fresh content to your customer base.
How do native advertisers get the most out of their ad campaigns? They run tons of different variations of their ads to figure out which ones perform the best. The more native ads that you have to run, the easier you can test their placement, design, and sizes to track the user behavior they encourage.
Testing different ad designs and placement is time-consuming and arduous; build your native ads in bulk and easily track their parameters.
Automating your native ad campaigns can help you manage your revenue, optimize your ads, and test out multiple changes easily. The ideal cost per click (CPC) varies for native advertisers, and automation allows you to schedule changes and see the results in real time.
Automation is a powerful tool for native advertisers; you can use split testing to optimize everything from headlines to color palettes and font styles automatically, and discover which metrics perform the best with your target audience.
To create and run a successful native ad campaign, you want to constantly monitor ad effectiveness and make any necessary changes to increase your CTRs and, ultimately, your revenue and ROI.
By creating, tracking, and calculating key metrics like profit/cost, you can optimize your native ad campaign. Decide which metrics you want to track, and check the data daily. Then comes the fun part: experimenting. Customize your native ad metrics and let Brax automatically make adjustments for you.
According to these statistics from Taboola, native ads:
Native advertising is making a huge impact on the marketing world, and it doesn’t seem to be slowing down anytime soon.
See how you can optimize your native ad campaigns by using relevant ads on multiple platforms, creating native ads in bulk, and creating, tracking, and automating your key metrics with Brax. Start your 15-day free trial today.