Best WordPress Themes for Ad Arbitrage in 2023

By Jairene Cruz-Eusebio Arbitrage

Picture this: You're an ad arbitrageur, a digital alchemist turning low-cost ads into high-revenue gold on your website. But lately, something's off.

Your website, once a bustling marketplace of click-throughs and impressions, is starting to feel like a ghost town. The traffic is there, but the clicks aren't. The ads are visible, but the revenue isn't reflecting that. What's going wrong?

best wordpress themes for ad arbitrage 2023

The answer could lie in the very foundation of your digital empire: your WordPress theme. Yes, that's right. That seemingly innocuous choice of design can significantly impact your fortunes in the world of ad arbitrage.

It's not just about looks; it's about how your site performs. A slow-loading page? That's a potential viewer lost. An ad that's poorly placed? That's a missed opportunity for a profitable click.

But worry not! In the labyrinthine world of ad arbitrage, consider this your guiding thread. We'll give you a list of the best ads optimized Wordpress themes — whether you are using Adsense to earn, or a different publishing network.


Factors to Consider When Choosing a Theme for Ad Arbitrage

Selecting the right WordPress theme is essential for your ad arbitrage strategy. It's like choosing the best location for a physical store — it can significantly impact your success.

How can the right theme increase your ad revenue and improve SEO rankings?

Here are some key points:

1. Ad Placement

The layout and design of a theme dictate where your ads will be placed. A theme that allows optimal ad placement can enhance visibility and click-through rates, leading to higher revenue.

2. User Experience

Crafting a remarkable user experience is of paramount importance, and a carefully selected theme plays a pivotal role in this pursuit. It facilitates seamless navigation, elevates readability, and showcases a sleek design. By nurturing user engagement, it entices visitors to linger on your site, resulting in improved retention and heightened interaction with advertisements.

3. Speed and Performance:

Themes optimized for speed ensure your site loads quickly. This is important as slow loading times can deter visitors and negatively impact your ad revenue.

4. SEO Optimization

Many themes are designed with SEO in mind, which can help improve your site's ranking in search engine results. This leads to increased traffic and potentially higher ad revenue.


5. Niche Compatibility

If you're operating within a specific niche, choose a theme that matches the aesthetic and functionality needs of that niche. This ensures consistency between your content and ads, improving the overall effectiveness of your ad arbitrage strategy.

6. Compatibility with Ad Networks

Some themes are specifically optimized for various ad networks, including AdSense, Mediavine, and other top publishing networks. Most of the time, it aims to improve revenue and Click Through Rates (CTR).

These themes provide strategic ad placements and are designed to comply with Google AdSense's policies (which is the strictest of all ad networks).

7. Mobile Responsiveness

With a big part of web traffic coming from mobile devices, ensure the theme is mobile-friendly. It should display and function well on all screen sizes.

8. Regular Updates & Support

Opt for themes that are frequently updated and offer robust support from the developers. This ensures your site stays secure, works smoothly, and remains in line with the latest web standards.

9. Compliance with Ad Policies

Lastly, make sure the theme complies with the policies of the ad programs you're participating in. Violating these policies can result in penalties or even exclusion from the programs.

As always, the best WordPress theme depends upon your needs, but the factors above should be your basis for selecting one.


Top 13 WordPress Themes for Ad Arbitrage

Without further ado, let's delve into the world of WordPress themes that are perfect for ad arbitrage. These themes are not only visually striking but are also robustly constructed to boost your ad revenue substantially.

From speed optimization to strategic ad placement, these themes tick all the boxes we've outlined above.

Remember, the right theme can transform your website from a simple blog into a revenue-generating powerhouse. So, let's explore the best WordPress themes that can help achieve your ad arbitrage goals.


1. Ad-Sense Theme by MyThemeShop

Ad-Sense Theme by MyThemeShop is a highly specialized WordPress theme that caters to the needs of those looking to maximize their ad revenue.

The theme is designed to display ads in a way that is effective yet not intrusive, thereby ensuring a positive user experience while also increasing the potential for ad clicks.


Best Features

The Ad-Sense Theme boasts several impressive features. It is SEO-friendly, which can enhance the visibility of your site on search engines and potentially drive more traffic to your site. The theme allows for strategic ad placement, meaning you can position your ads where they are most likely to be seen and clicked on.


The theme is responsive, making certain that your site looks good on all devices, from desktops to smartphones. Plus, it's compatible with Gutenberg, the latest WordPress block editor, which greatly simplifies the process of customizing and editing your site.





The price for the MyThemeShop Ad-Sense WordPress Theme is $39. The final cost might change based on ongoing sales or promotions, though.


Pros and Cons for Ad Arbitrage Business


  • Ad Optimization: The Ad-Sense Theme includes built-in ad management options for optimal ad placements.
  • SEO-friendly: The theme is designed to enhance your site's SEO, potentially increasing organic traffic.
  • Responsive Design: The theme is mobile-friendly and provides a great viewing experience on all devices.
  • Easy Customization: With its compatibility with Gutenberg, customizing your site is straightforward and simple.


  • Learning Curve: As with any new theme, there can be a learning curve to fully understand and utilize all its features and customization options.


2. Sydney

Sydney is a dynamic and adaptable WordPress theme specifically designed to provide businesses and freelancers with an efficient way to create an impactful online presence. Its blend of functionality, aesthetics, and customization options make it an ideal choice for many.


Best Features

Sydney stands out among many WordPress themes due to its extensive features. It's absolutely free to download, making it a budget-friendly option for new businesses or those aiming to minimize costs. For better features, though, you can always go for the paid plan.


The theme is readily available upon download, allowing users to quickly launch their website.


Customization is a breeze with Sydney. The theme allows users to tailor it according to their unique business requirements, offering full control over their site's appearance. Sydney also provides a selection of demo layouts, serving as a handy starting point for designing your website.


Moreover, Sydney is admired for its clean and attractive design. It boasts a straightforward yet captivating theme that is perfect for displaying your business offerings to potential clients.





Sydney operates on a freemium model, offering both a free version and a premium version known as Sydney Pro. The latter comes with advanced features and dedicated support, priced at $55 per year for one license.


Pros and Cons for Ad Arbitrage Business


  • Cost-Effective: Being free to use, Sydney is an economical choice for businesses.
  • User-Friendly Customization: Users enjoy full control over their site's customization.
  • Pleasing Design: The theme's simple yet appealing design is excellent for showcasing your business.


  • Limited Features in Free Version: While the theme is free to use, some of its features are only accessible in the premium version.
  • Potential Need for Additional Plugins: To maximize the benefits of Sydney, you might need to install additional plugins like the Sydney Toolbox plugin.


3. Goliath from Themeforest

Goliath is a fully responsive WordPress theme available on ThemeForest. Designed with an emphasis on ad optimization, it's an excellent choice for businesses involved in ad arbitrage.

The theme boasts a high degree of functionality across various devices, ensuring a seamless experience whether viewed on desktops, tablets, or mobile devices.


Best Features

One of Goliath's standout features is its focus on ad optimization. This makes it a highly suitable choice for those looking to maximize their ad revenue. The theme is designed to display ads strategically and effectively, enhancing the likelihood of user interaction and ad clicks.


Goliath also excels in terms of responsiveness. It guarantees that your site will function well and look great across all devices. This ensures that users have a positive experience, no matter how they access your site.


The theme's suitability for news and reviews magazines enhances its appeal. It provides a platform for dynamic content, allowing for regular updates that keep users engaged and encourage repeat visits.





Goliath is priced at $59 for a regular license. This price makes it a cost-effective solution for businesses looking to make a significant impact online without breaking the bank.


Pros and Cons for Ad Arbitrage Business


  • Ad Optimization: Goliath's ad management options allow for effective and strategic ad placements.
  • Responsiveness: The theme ensures a seamless experience across all devices.
  • Dynamic Content: Its suitability for news and reviews magazines allows for regular content updates, keeping your audience engaged.


  • Potential Installation Issues: Some users have reported issues during the installation process, such as missing style.css errors.
  • Compatibility with Updates: There might be potential compatibility issues when upgrading PHP without breaking the website.


4. Admania

Admania is a premium WordPress theme that caters to AdSense users and Affiliate Marketers. It is engineered to boost ad earnings by providing strategic placements for ads on the website. With its dedicated focus on ad optimization, it becomes an attractive choice for individuals and businesses involved in ad arbitrage.


Best Features

Admania stands out for its ad-optimized design. The theme allows for strategic and effective placement of ads, thereby increasing user interaction and potential revenue.

A unique feature of Admania is the "Front end ad live editor", which lets users fix or edit the ads directly from the front end of the website.

The theme also offers compatibility with Gutenberg, the modern WordPress editor, thus ensuring a smooth editing experience. Additionally, it is designed to enhance Google AdSense earnings by offering various ad placements and stunning designs that can attract and engage users.




Admania is one of the cheapest paid themes in this list, coming at $39 for full features.


Pros and Cons for Ad Arbitrage Business


  • Ad Optimization: Admania's primary focus is on ad management, allowing for strategic and effective ad placement.
  • Gutenberg Compatibility: The theme is compatible with the Gutenberg editor, ensuring a seamless editing experience.
  • AdSense Earnings: It is designed to maximize Google AdSense earnings with various ad placements.
  • Affordable: It is one of the cheapest full-feature theme.


  • Tech Support: Users have reported issues with receiving timely tech support when faced with problems.

5. The Fox

The Fox is a versatile WordPress theme designed for magazine, blog, or newspaper websites. The theme stands out with its emphasis on speed, making it one of the fastest WordPress themes available.

The Fox prides itself on its ability to make any website exceptional and unique, which can be a significant advantage for businesses involved in ad arbitrage.


Best Features

One of the key features of The Fox theme is its minimal design. This design philosophy ensures a clean, clutter-free look that enhances user interaction and engagement. It also comes with the Visual Composer Plugin, allowing users to easily build and customize their websites.

The Fox is a responsive theme, meaning it adjusts to different screen sizes and devices, ensuring a consistent user experience. It's also geared towards a layout with an even mixture of text and images, similar to print magazines, making it ideal for online newspapers, news blogs, or similar platforms.


the fox



The Fox WordPress theme is available at a price of $59 per license. This includes up to six months of support from the developers. If you wish to extend this support period, there will be an additional fee.


Pros and Cons for Ad Arbitrage Business


  • Speed: Being one of the fastest WordPress themes, The Fox ensures quick loading times, enhancing user experience.
  • Visual Composer Plugin: This feature allows easy building and customization of the website.
  • Responsive Design: The theme adapts to different screen sizes and devices to make sure that user experience across all platforms is consistent.


  • Limited Customization Options: Given its focus on minimal design, The Fox might offer limited customization options compared to other themes.


6. Herald

Herald is a versatile WordPress theme designed specifically for online newspapers, news portals, and magazine websites. Its modern design and extensive customization options make it a standout choice for those looking to create an engaging and dynamic news site.


Best Features

One of the key features of the Herald theme is its adaptability. It offers more than 500 variations for article listings, making it extremely flexible for different content types and layouts. The theme also boasts a responsive design that ensures your site looks stunning on any device.


Herald's header customization feature is another significant advantage. This allows users to craft a unique and impactful first impression, which is crucial in the world of online news and magazines.


Additionally, Herald comes with a massive collection of options and post layouts. This provides users with the freedom to create a site that aligns perfectly with their brand and content strategy.




Herald is priced at $69 for one license. Like other options from ThemeForest, it comes with 6 months of support, with an option for additional paid support.


Pros and Cons for Ad Arbitrage Business


  • Versatility: With over 500 variations for article listings, Herald offers unparalleled flexibility in content presentation.
  • Header Customization: This feature allows users to create a unique and impactful header, enhancing the overall aesthetic of the site.
  • Responsive Design: Herald's responsive design ensures a consistent user experience across all devices.


  • Complexity: With its vast array of options and layouts, Herald might be overwhelming for beginners or those looking for a simpler solution.
  • Price: It's a bit more expensive than other options


7. Numinous Pro

Numinous Pro is a Google AdSense optimized WordPress magazine theme, perfectly suited for news, newspaper, food, technology, and viral content websites.

This WordPress theme, created by Rara Themes, is designed with a clean and elegant style, ensuring that your content stands out and engages your audience effectively.


Best Features

One of the standout features of Numinous Pro is its in-built ad-block detector. This feature is invaluable for businesses focused on ad revenue, as it helps ensure your ads reach their intended audience. Additionally, the theme comes with ad management options and key places to include ads, maximizing the potential for ad impressions and clicks.


Furthermore, Numinous Pro is fully responsive and easy to customize, making it a user-friendly choice for all types of websites. It's built with HTML5, CSS3, and JQuery, ensuring a modern and smooth user experience.

numious pro




Numinous Pro is priced at $59. For those who want lifetime access and support, the cost is $149.


Pros and Cons for Ad Arbitrage Business


  • AdSense Optimization: With an in-built ad-block detector and ad management, Numinous Pro ensures that your ads are seen by your audience.
  • Responsive Design: The theme adjusts to different screen sizes and devices, providing a consistent user experience across all platforms.
  • Customization: Numinous Pro offers easy customization options, allowing you to tailor the look and feel of your site to match your brand.


  • Complexity: While the theme offers many features and customization options, it might be overwhelming for beginners or those looking for a simpler solution.
  • Price: While the theme offers many beneficial features, some might consider the cost a drawback, especially given the availability of free themes. However, the investment could be justified by the features provided.


8. TrueMag

The TrueMag WordPress theme by StrictThemes is a modern, clean, and responsive template designed specifically for video blogs, video portfolios, and magazines. This theme is highly recognized for its focus on easy content navigation, making it an ideal choice for users who prioritize user interface and user experience design.


Best Features

One of the standout features of the TrueMag theme is its adaptability. It's a true multipurpose theme that can be used not just for video-centric websites, but also for online magazines, news and information portals, and blogs. Its minimalistic design allows the content to take center stage, without any distractions from excessive design elements.


The theme is built with the best practices of Design, Code, SEO, and UI/UX design in mind. This ensures a seamless experience for both the website owners and their audience. The theme is ultra-responsive, meaning it adapts well to different screen sizes, providing an optimal viewing experience across a range of devices.





TrueMag is priced at $58 per license in ThemeForest, with an option for extended paid support.


Pros and Cons for Ad Arbitrage Business


  • Best for Ad Arbitrage: The TrueMag theme's clean and modern design can enhance the look and feel of an ad arbitrage website.
  • Good Interface for Users: Its strong focus on easy content navigation can improve user engagement and potentially increase ad clicks.
  • Good for SEO: The theme is SEO-friendly, which can help improve the site's visibility on search engines and attract more traffic.



  • Limited Functionality: Although the theme is flexible, it's primarily designed for video and magazine content. This might limit its functionality if your ad arbitrage business doesn't revolve around these types of content.


9. Zakra

The Zakra WordPress theme is a robust, versatile, and multipurpose tool that simplifies the creation of professional and aesthetically pleasing websites.

Recognized as one of the best free multipurpose WordPress themes, Zakra offers endless possibilities for creating sites across various niches, including business, blogging, eCommerce, and magazine-style pages.


Best Features

One of Zakra's standout features is its flexibility. It's designed to accommodate any type of content, making it an excellent choice for diverse businesses. It has, in fact, over 80 templates in one theme!

Its design is modern and clean, allowing your content to take center stage. Moreover, Zakra is built with SEO in mind, which can significantly boost your site's visibility on search engines.

Another impressive feature of Zakra is its compatibility with WooCommerce. This means that if you're running an eCommerce business, Zakra can provide you with all the necessary tools to create an effective online store.





While Zakra is available for free, they also offer premium plans with additional features and benefits. The plans start at $59.


Pros and Cons for Ad Arbitrage Business


  • Versatile: Zakra's versatility allows it to accommodate a wide range of ad formats and placements, potentially increasing ad revenue.
  • Good for SEO: The theme's SEO-friendly design can help drive organic traffic to your site, leading to more ad impressions and clicks.
  • eCommerce Compatible: Its compatibility with WooCommerce could be beneficial if you're considering integrating eCommerce with your ad arbitrage strategy.



  • Limitation on Free: Although Zakra offers a free version, some advanced features are only available in their paid plans. This could add to the operational costs of your ad arbitrage business (though we must say it can be worth it).
  • Can be a bit heavy: As a multipurpose theme, Zakra might have more features than needed for a simple ad arbitrage site, potentially slowing down your site's load time.


10. BoomBox

The BoomBox WordPress theme is a top-notch, all-purpose viral magazine theme that stands out with its highly customizable layout packed with viral features. It's designed to cater to the needs of online businesses and is compatible with all mobile devices, making it a reliable choice for various website creation needs.


Best Features

One of the key features of BoomBox is its exceptional design quality. This theme offers a unique mix of style and functionality, ensuring your website not only looks attractive but also delivers a superior user experience. It offers full-width and boxed layouts, providing you the flexibility to design your site according to your specific needs and preferences.

Another standout feature of BoomBox is its enhanced WordPress Customiser options. These allow you to tailor the theme's appearance and functionality to suit your brand identity and business goals. It's also loaded with 'viral snacks' and exclusive features that can boost user engagement and drive traffic to your site.



For the most accurate pricing information for the BoomBox WordPress theme, it's recommended to visit the official WP Servis or ThemeForest websites.


Pros and Cons for Ad Arbitrage Business


  • Appropriately-placed ads: Its highly customizable layout allows you to strategically place ads for maximum visibility and clicks.
  • Mobile compatible: The theme's compatibility with all mobile devices ensures your ads reach a wider audience, potentially increasing ad impressions and clicks.



  • Can be a bit complex: As a feature-rich theme, BoomBox comes with a learning curve. You might need to spend more time understanding and using its features effectively for your ad arbitrage business.
  • Compatibility issues: Although BoomBox provides regular updates, there may still be compatibility issues with some plugins, which could limit the functionality you want to add to your site.



That's a Wrap!

The world of WordPress themes is a dynamic and ever-evolving realm. Each year, it unveils innovative themes with improved features and enhanced functionality, meticulously crafted to cater to the evolving needs of online businesses.

These WordPress themes emerge as the finest options for your ad arbitrage business in 2023 and beyond. They offer a perfect blend of design excellence, customization flexibility, and user-friendly features that empower you to optimize your ad revenue and foster the growth of your online venture.

However, it's crucial to remember that the website's success ultimately hinges on the quality of its content! So don't forget to choose an appropriate niche.

Also, try to learn about other effective ways to drive traffic to your website, such as native ads. Check our Quick Publisher Guide to Ad Arbitrage With Native Ads for in-depth info on how to do this.