Native Advertising at Yahoo Gemini: Everything You Need to Know

If you're looking for a new way to promote your business, native advertising is a great option. Native advertising is a form of online advertising that blends in with the surrounding content, making it less intrusive than other forms of advertising. As a result, native ads have been shown to be more effective at driving clicks and conversions than traditional banner ads.

There are many different native advertising networks to choose from, but not all of them are created equal. When choosing a network, it's important to choose one that has a great reputation.

yahoo native


A good reputation means that the network is trusted by both advertisers and publishers and that it offers high-quality traffic.

The last thing you want is to waste your time and money on a network that doesn't deliver results. So when you're looking for a reputable native advertising network, make sure to check out one of the most prominent names in the business—Yahoo Gemini.

In this article, we'll talk about the following (click on the topic link to jump to the section you want to read):

What is Yahoo Gemini
Why Choose Yahoo Gemini
Benefits of Advertising on Yahoo Gemini
Types of Native Ads are Available in Yahoo Gemini
How to Monitor and Optimize Your Ads in Yahoo Gemini
Using Yahoo Gemini Campaign in Brax
Yahoo Gemini Best Practices
Frequently Asked Questions on Yahoo Gemini


What is Yahoo Gemini?

Who doesn't know Yahoo?

Even when it lost to Google in the search engine game, the company continued to pursue other roads and develop a better advertising platform for its users.

Yahoo Gemini is a search and native advertising unified platform operated by Yahoo.

In January 2021, Yahoo Ad Manager debuted as a simplified ad platform for marketers to buy and manage native ad items such as Stream Ads, Image Ads, and sponsored postings. Gemini was included to combine the power of mobile and native advertising. Their native advertisements are designed for tablet and mobile devices.

Yahoo Gemini is a proprietary ad platform that delivers sponsored brand content in a contextually relevant manner. To date, there are roughly 400 million monthly active users in this ad network's database.


Why Choose Yahoo Gemini?

There are many reasons to choose Yahoo Gemini as your native advertising network. Here are a few of the most important:

1. Reputation

As we mentioned before, reputation is everything when it comes to native advertising networks. Yahoo has a long history of being a trusted name in the online world, and its Gemini platform is no different. You can be sure that you're getting high-quality traffic when you advertise on Yahoo Gemini.


2. Wide range of options

Gemini offers search as well as native advertising. This gives you a wide range of options to choose from for you to find the perfect fit for your business.


3. Easy-to-use interface

One of the best things about Gemini is that it's very user-friendly. Even if you're new to online advertising, you'll be able to easily create and manage your campaigns.


4. Targeting and optimization options

Gemini offers a wide range of targeting and optimization options, so you can make sure your ads are reaching the right people. You can target by location, user demographics, interests, and more.


5. Results-driven platform

Gemini is a results-driven platform, so you can be sure that your campaigns are delivering the results you want.

If you're looking for a top-notch native advertising platform, Yahoo Gemini is a great option to consider. With its reputation for quality, user-friendly interface, and wide range of options, it's easy to see why so many businesses choose Gemini.


Benefits of Advertising on Yahoo Gemini

There are many benefits of advertising on Yahoo Gemini.

Here are just a few:


You'll have access to high-quality traffic.

When you advertise, it will be seen by people who are actually interested in what you're promoting. This is because Yahoo carefully screens all of the websites and apps in its network to make sure they meet strict quality standards. As a result, you can be confident that your ad will be placed in front of a relevant and engaged audience.


You'll have access to a wide ad inventory.

Gemini has a large inventory of ad space, so you'll never have to worry about your ad not being seen.

Yahoo's native advertisements may be found on the company's home page and in other entertainment services such as Yahoo News, Sports, Celebrity, Finance, Homes, Autos, TV, Movies, Music, and Traveling. The ads also show up during mobile searches and on the My Yahoo page.


You'll be able to target your ads to the right people.

With Yahoo Gemini, you can target your ads to people based on their location, demographics, interests, device, and even search history. This ensures that your ad reaches the right people and that you get the most bang for your buck.

Ads automatically change to match the device type, whether it's a PC, mobile phone, or tablet.


You'll be able to optimize your campaigns.

Gemini offers a wide range of optimization options so that you can fine-tune your campaigns for maximum results.


What Types of Native Ads are Available in Yahoo Gemini?

Yahoo Gemini (also known as Yahoo Native) are ads that appear either in the main content area of a website or app, after the content, and in other sections where they can be inserted naturally.

They blend in with the surrounding content, making them less intrusive than other types of ads. These appear on leading Yahoo properties, apps, and exclusive publishers.


Yahoo Gemini offers six types of native ads:

  • Image units

These are ads that appear in the margins or sidebars of a website or app. Some of them appear as content recommendations.

According to Yahoo's attribution studies, native ads generated an average 30% increase in online conversions, more than double the next largest marketing technique's results.

  • Video ads

These are ads that appear before, during, or after a video. They can also appear as standalone in places where image ads can also appear. However, to prevent user disruption, they are muted by default.

In recent research by Yahoo, native video advertising generated a 50% boost in brand favorability and a 28% increase in purchase intention for retail businesses.

  • App Installs

Mobile app marketers use native image and video advertising to reach over 650 million mobile users across a huge mobile network of over a thousand apps, including Yahoo, AOL, and prominent syndication partners.

For this ad type, you can use either images or videos.

  • Mail Ads

The prominent top ad in the user's inbox becomes an expanded canvas that may be read, saved, or forwarded just like a regular email when displayed on Yahoo Mail. These ads appear as typical emails, and the full ad will show up in the message pane if the user decides to click on the subject.

Click-through rates for Yahoo Mail advertising have exceeded four times the industry standard.

This is a great option for those looking to capture leads. You can include a lead form inside the mail ad, with form fields including name, location (down to the user's actual address), email address, phone number, age range, income range, insurance, mortgages, and more.

  • Carousel Ad

Native carousels allow advertisers to create visual narratives using multiple photos. Users may swipe through each picture on the carousel, which can link to a distinct landing page to encourage increased user interaction. In comparison to single-image advertising, carousel ads can deliver two to three times greater CTR.

  • Moments Ad

Select advertisers can use Moments, a premium mobile ad experience across popular Yahoo O&O applications such as Yahoo Sports and HuffPost, as part of their campaign.

Moment's breakthrough technology enables advertisers to reach and engage with the right audiences at scale by enhancing brand awareness and adding cutting-edge features like touchpoints and carousels.

The Moments Ad is very similar to Facebook's Instant Experience. It takes over the screen if full and provides a few interactive elements to engage users.


  • Stream Ads

Combines a variety of advertising assets to create rich, enthralling ad experiences. Traditional display advertisements are less interactive and engaging than native stream ads, which are displayed alongside page content and provide interaction and engagement that is superior to traditional display advertising.

Yahoo's native streaming advertisements are clickable ads that complement the form and purpose of the material around them, such as in Yahoo properties, applications, and third-party publishers' content streams.

Below are the components needed for Stream Ads in Yahoo Gemini:


  • Native Billboard

In the very sense of the word, Yahoo's Native Billboard is no longer a native ad since it does not blend seamlessly into the page's content and looks like the usual display advertising.

Nevertheless, this ad format is a high-impact placement and is still available on Yahoo Gemini for desktop ads across various Yahoo properties, including the homepage, Sports, News, Finance, and more.


With these ad formats, you can advertise to any user device (tablet, mobile, or desktop) and to any part of the world.

Yahoo Gemini's network of publishers includes highly-regarded business, entertainment, and news websites, blogs, and exclusive apps.


How to Monitor and Optimize Your Ads in Yahoo Gemini

Once your ads are running, it's important to monitor and optimize them on a regular basis. This will help you ensure that your ads are performing well and that you're getting the most bang for your buck.

Monitoring your ad performance is easy with Yahoo Gemini. Simply log in to your account and click on the "Reports" tab. Here you'll find detailed information about your ad campaign, including impressions, clicks, click thru rates, and more.

If you see that your ads are not performing as well as you'd like, there are a few things you can do to optimize them:


  • Target a different audience.

If you're not happy with the results you're seeing, try targeting a different audience. You can filter audiences based on location, age, language, and gender for basic targeting.

You can also target users based on Yahoo Gemini's interest segmentation, which has four main categories:

  1. Household and Lifestages
  2. In Market (prediction on future buyers)
  3. Interest
  4. Mobile Interest


  • Try a different ad format.

Try a different ad format if you're not getting the results you expect. Gemini offers a variety of ad formats (seven, in fact), so you're sure to find one that works for you. Run them in separate campaigns so that optimization and monitoring are easier.


  • Test a separate ad objective.

You can try several different objectives, and your ads will be shown based on what your objectives are. These objectives include brand awareness, website traffic, app downloads, product promotion, and more.


While the reporting dashboard of Yahoo Gemini allows you to manage your ad campaigns easily, it is not very good at showing you whether you reached your targeted KPI or not.

This is where third-party tracking systems such as Brax come into play.

Brax is a powerful ad management platform that helps you track your Yahoo Gemini campaigns and measure their performance. Brax provides detailed insights into your campaign data, including clicks, impressions, CTR, etc. This allows you to fine-tune your campaigns for maximum results.

If you're not happy with the results you're seeing from Yahoo Gemini, Brax can help you take your campaigns to the next level.


Using Yahoo Gemini Campaign in Brax

Brax makes it easy for you to set up and track your Yahoo Gemini campaigns. Before being able to do so, you must first link your Yahoo Gemini account to your Brax account.

New Accounts Linking

If you don't have a Brax account yet, sign up for a free trial here.

Once you've successfully created your account, you will be prompted to connect your first ad network account.


Sign in to Yahoo with your account details using OAuth. If you're already signed in to Yahoo, the sign-in screen won't reappear. However, if you're not logged in to your Yahoo Gemini account, please enter your login details for Yahoo and then Sign In.

You will then be asked to provide Brax permission access to your Gemini advertising account. Simply press the Agree button to grant access to Brax.

It's as simple as that!


Add Yahoo Gemini to your Existing Brax Account

Once you're logged in to your Brax account, click on your profile and click on "Integrations."

On the next page, click on the Connect button and look for Yahoo Account.


You will be shown a pop-up about granting Brax access to your Gemini account using OAuth.


Enter your Yahoo Gemini login credentials and click on the "Login" button. Once you're logged in, you'll be asked to grant Brax access to your Yahoo Gemini account. Click on the "Allow" button to grant access.


You should now see your Yahoo Gemini account listed under Linked Accounts in Brax.


Campaign Set-up

Now that your Yahoo Gemini account is linked to Brax, you're ready to set up your first campaign.

Click on the "New Campaigns" button at the top of your dashboard and then choose "New Yahoo Campaign."



Enter a name for your campaign and select Yahoo Gemini as the ad platform. Then, enter your campaign details, including budget, campaign objective, ad group name, etc.



For more details on Yahoo campaign set-up on Brax, visit this help article.

Once you're happy with your campaign settings, click on the "Save" button to save your changes.


Add Ad Creatives

Now, the campaign will not start running without ads. The next step would be to add new ad creatives to your campaign by clicking on the "New Ads" button at the top of your dashboard.

Next, click on "New Yahoo Ads."



You'll be allowed to create up to 10 creatives per ad group.



For more details on creating a new Yahoo ad group, visit this help article.


Once you've finished setting everything up, add this ad group to your new campaign, then hit "Save" or "Upload."

You can then submit your campaign and wait for it to be approved. Once live, you can start tracking its performance in Brax.


Yahoo Ads Management

Aside from tracking campaigns, you can also use Brax for auto-optimization tasks using rules-based optimization.

Rules in Brax are a great way to automate your ad optimization tasks. By setting up rules, you can save time and effort in managing your Yahoo Gemini campaigns.

There are two types of campaign management rules that you can set up in Brax:

1. Ad Group Rules

These rules will automatically optimize your ad groups based on certain conditions that you set. For example, you can set a rule to pause an ad group when its CTR falls below a certain threshold.


2. Campaign Rules

These rules will automatically optimize your entire campaign based on certain conditions that you set. For example, you can set a rule to increase your daily budget by 10% when your campaign's CTR falls below a certain threshold.


There are five main actions that Brax can automatically perform for you, and these are:

  • Block - you can block publishers, sections, sites, and widgets
  • Pause - you can pause ads, ad groups, and campaigns
  • Update - you can update site bids, section bids, campaign bids, domain bids, widget bids, and daily budget
  • Unblock - you can unblock only sites
  • Schedule Reports - based on ads, campaigns, and publishers


Go to the "Rules" tab in Brax and click on the "New Rule" button to set up a rule. Check this help article on setting up rules to guide you with the process.

Select the type of rule that you want to create and enter the necessary details. Once you're done, click on the "Save" button to save your changes.

You can then activate or deactivate the rule at any time by clicking on the "Active" toggle switch.



Yahoo Gemini Best Practices

Running native ads isn't a set-it-and-forget-it task. Even when you have a budget in the millions, that doesn't mean you should just let your ads without monitoring or without following the best practices.


Here are some tips to make the most out of your marketing budget:

  • A/B test your ad creative: A/B testing is an essential part of any native advertising campaign. By testing different ad creatives, you can find the best performing ads for your target audience.

  • Monitor your campaigns: The first and most important thing you need to do is keep a close eye on your campaigns. Regular monitoring will help you spot problems early and prevent them from becoming bigger issues.

  • Use Native Keyword Retargeting (Native KRT): Native KRT allows you to target ads to users based on the keywords they've searched for in the past.

  • Try people-based images or videos: When it comes to native advertising, one of the best ways to capture your audience's attention is by using people-based images or videos. People-based content is more relatable and engaging, which makes it more effective at getting people to take notice of your ad.

  • Capture attention in the first 3 seconds of video ads: If you're running video ads on Yahoo Gemini, it's important to capture your audience's attention in the first three seconds; else the user will scroll away right before they arrive at the good part. Videos that last 15 seconds drive better recall.

  • Make sure your ad copy is relevant and interesting: Your ad copy should be relevant to your target audience and interesting enough to get them to click on your ad.

  • Use strong call-to-actions: A strong call-to-action is essential for getting people to take the desired action, such as clicking on your ad.


Frequently Asked Questions on Yahoo Gemini


How Much Does it Cost to Advertise on Yahoo Gemini?

The cost of advertising on Yahoo Gemini depends on your targeting options and optimization settings. You can set a daily budget for your campaign, and you'll only be charged when your ad is shown or for every click, depending on whether you choose to pay CPM or CPC.

However, compared to Google and other popular advertising options, promotions in Yahoo Gemini is relatively cheap.


What Types of Ads Can I Run on Yahoo Gemini?

You can run a variety of ads on Yahoo Gemini, including image, video, mail, moments, carousel, stream, and app install ads. Click here to learn more about these ad formats.


Can I Target Specific Devices with my Yahoo Gemini Ads?

Yes, you can target specific devices with your Yahoo Gemini ads. You can choose to target desktop, mobile or both.


When Will My Ads Start Showing on Yahoo Gemini?

Your ads will start showing on Yahoo Gemini as soon as your campaign is approved. Approval can take up to 24 hours.


Final Thoughts on Advertising at Yahoo Gemini

Native advertising is a great way to reach a relevant and engaged audience. With Yahoo Gemini, you'll have access to high-quality traffic, a wide range of ad inventory and powerful targeting and optimization options.

By monitoring and optimizing your ads regularly, you can ensure that your campaigns are performing well and that you're getting the most bang for your buck.

Brax can help you take your Yahoo Gemini campaigns to the next level by providing detailed insights into your campaign data. Book a free demo today to understand how this platform can make your advertising life easier.

If you can't crack Yahoo Gemini's system to help take your ads and business to the next level, you'll need the assistance of experts in this field. We can help you there. Send us a message and let's talk about how to take your ads to the next level.


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