Category Archives: trips-tricks

URL Breakdown for Digital Advertising Campaigns

By Khaled Azar

One of the differences of digital advertising is the ability to track. So setting up the proper tracking is key to having a successful advertising campaign. To do that, you need to understand how a URL works.

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Content Distribution Tools for 2018

By Mark Simon

This is a guest contribution by Disha Dinesh, she is a Content Writer at Godot Media.

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Brax and Google Analytics: Set-up Tracking Like a Pro

By Khaled Azar

Last updated June 6, 2018.

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Content Recommendation Ad Creative Cheat Sheet

By Mark Simon

Native Ads Creative Cheat Sheet

Download, print and hang next to your desk for easy reference. Share with your designer for some extra love. Last Updated 7/26/2018

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Campaign Tagging for Content Distribution

By Mark Simon

Last updated June 6, 2018.

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3 Rules to Skyrocket Outbrain ROI

By Mark Simon

Recently got a customer email asking how to setup bid adjustments based on target CPA goals for his campaigns. After writing the email I realized it would make an excellent resource for others on adjusting Outbrain campaign bids based on cost per…

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Native Advertising Bidding Secrets

By Khaled Azar

Let me start off by saying I have been doing digital marketing for over 15 years and native advertising content marketing for over four. To be specific, this applies to paid content distribution networks like Outbrain, Taboola, RevContent,…

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